Electronic device and operation method thereof

An electronic device comprising:

• a communicator;
• a display;
• and
• a processor configured to:
• receive, from an external electronic device through the communicator, search result data based on a search keyword;
• generate additional information indicating whether each web page comprised in the search result data is an advertising page, the additional information comprising probability information that the web page is an advertising page;
• and
• transmit, to the external electronic device through the communicator, the additional information corresponding to the each web page comprised in the search result data,
• wherein the processor is further configured to generate the additional information and the probability information, based on whether the web page comprises an advertisement pattern, by inputting the web page into a training model trained using an artificial intelligence (AI) algorithm that determines whether the inputted web page comprises the advertisement pattern,
• wherein the processor is further configured to generate the additional information based on at least one of a first score based on access history information of the web page, a second score based on preference information corresponding to a specific user, and a third score based on whether the web page comprises the advertisement pattern,
• wherein the access history information of the web page comprises at least one of a time on page from when the web page is accessed until when the access to the web page is terminated, and a bounce rate at which the web page is accessed and then the access to the web page is terminated without further accessing other web pages connectable in the web page, and
• wherein the probability information that the each web page is an advertising page is displayed on a display of the external electronic device with a list of web pages comprised in the search result data.

An operating method of an electronic device, the operating method comprising:

• receiving, from a first server, search result data based on a search keyword;
• transmitting, to a second server, a request for additional information indicating whether each web page comprised in the search result data is an advertising page, the additional information comprising probability information that the web page is an advertising page, the request comprising the received search result data;
• receiving, from the second server through a communicator, the additional information corresponding to the each web page comprised in the search result data;
• and
• controlling a display to display a list of web pages comprised in the search result data and the probability information that the each web page is an advertising page based on the received additional information corresponding to the each web page,
• wherein the additional information and the probability information are generated by the second server, based on whether the web page comprises an advertisement pattern,
• wherein to generate the additional information and the probability information, the second server inputs the web page into a training model trained using an artificial intelligence (AI) algorithm that determines whether the inputted web page comprises the advertisement pattern,
• wherein the additional information is generated based on at least one of a first score based on access history information of the web page, a second score based on preference information corresponding to a specific user, and a third score based on whether the web page comprises the advertisement pattern, and
• wherein the access history information of the web page comprises at least one of a time on page from when the web page is accessed until when the access to the web page is terminated, and a bounce rate at which the web page is accessed and then the access to the web page is terminated without further accessing other web pages connectable in the web page.