Method, apparatus, and non-transitory computer-readable storage medium for determining a strength of an identifier record

A method for determining a strength score of an identifier record, comprising:

• generating, by processing circuitry of a server and from a database, an identifier record grouping including the identifier record and at least one other identifier record, each identifier record in the identifier record grouping being associated with a same brand;
• calculating, by the processing circuitry of the server, one or more strength indicators of the generated identifier record grouping, the one or more strength indicators including at least one of a persistence indicator, a market indicator, a jurisdictional coverage indicator, or a distinction indicator;
• normalizing, by the processing circuitry of the server, a value of each of the one or more strength indicators based on an average value associated with the respective strength indicator, the average value associated with the respective strength indicator being determined based on a plurality of identifier record groupings within the database including the generated identifier record grouping;
• generating, by the processing circuitry of the server, a value of a strength metric of the generated identifier record grouping based on a sum of the normalized values of the one or more strength indicators of the generated identifier record grouping;
• ranking, by the processing circuitry of the server, the value of the strength metric of the generated identifier record grouping amongst values of strength metrics associated with the plurality of identifier record groupings within the database;
• determining, by the processing circuitry of the server and based on the ranking, a strength score of the generated identifier record grouping as the strength score of the identifier record;
• and
• determining, by the processing circuitry of the server, an improvement recommendation for at least one of the one or more strength indicators of the generated identifier record grouping based on the strength score of the generated identifier record grouping being less than a strength score of a highest ranking identifier record grouping in the plurality of identifier record groupings, the improvement recommendation being displayed by a user interface of an electronic device communicatively coupled with the server via a network, wherein
• the calculating the one or more strength indicators includes
• calculating, as the persistence indicator, an average age of trademark registrations associated with the generated identifier record grouping,
• calculating, as the market indicator, at least one of an economic footprint of the generated identifier record grouping or an industry footprint of the generated identifier record grouping,
• calculating, as the jurisdictional coverage indicator, a number of registered jurisdictions normalized by a total number of jurisdictions within the database, or
• calculating, as the distinction indicator, a distinctiveness of a representative identifier record of the generated identifier record grouping.

A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a computer for determining a strength score of an identifier record, cause the computer to perform:

• generating, from a database, an identifier record grouping including the identifier record and at least one other identifier record, each identifier record in the identifier record grouping being associated with a same brand;
• calculating one or more strength indicators of the generated identifier record grouping, the one or more strength indicators including at least one of a persistence indicator, a market indicator, a jurisdictional coverage indicator, or a distinction indicator;
• normalizing a value of each of the one or more strength indicators based on an average value associated with the respective strength indicator, the average value associated with the respective strength indicator being determined based on a plurality of identifier record groupings within the database including the generated identifier record grouping;
• generating a value of a strength metric of the generated identifier record grouping based on a sum of the normalized values of the one or more strength indicators of the generated identifier record grouping;
• ranking the value of the strength metric of the generated identifier record grouping amongst values of strength metrics associated with the plurality of identifier record groupings within the database;
• determining a strength score of the generated identifier record grouping as the strength score of the identifier record based on the ranking;
• and
• determining an improvement recommendation for at least one of the one or more strength indicators of the generated identifier record grouping based on the strength score of the generated identifier record grouping being less than a strength score of a highest ranking identifier record grouping in the plurality of identifier record groupings, the improvement recommendation being displayed by a user interface of an electronic device, wherein
• the calculating the one or more strength indicators includes
• calculating, as the persistence indicator, an average age of trademark registrations associated with the generated identifier record grouping,
• calculating, as the market indicator, at least one of an economic footprint of the generated identifier record grouping or an industry footprint of the generated identifier record grouping,
• calculating, as the jurisdictional coverage indicator, a number of registered jurisdictions normalized by a total number of jurisdictions within the database, or
• calculating, as the distinction indicator, a distinctiveness of a representative identifier record of the generated identifier record grouping.