Location-based services

A non-transitory machine-readable medium having instructions stored thereon, the instructions executable to cause performance of operations comprising:

• receiving information indicative of a current location detected by a mobile communication device;
• performing, based on a proximity of the current location of the mobile communication device to each of a plurality of areas, an analysis of data indicating one or more items of content associated with each of the plurality of areas;
• selecting one or more of the plurality of areas based on the proximity of the current location to each of the plurality of areas;
• determining one or more items of content associated with each of the selected one or more of the plurality of areas;
• and
• sending, over a network to the mobile communication device, information indicative of content including the one or more items of content associated with each of the selected one or more areas, wherein an application operating on the mobile communication device configures the mobile communication device to display the one or more items of content associated with each of the selected one or more areas at a user interface of the application.

A system, comprising:

• a server application configured to run on a server and cause the server to:
• receive information indicative of a current location detected by a first mobile phone;
• perform, based on a proximity of the current location of the first mobile phone to each of a plurality of geographical locations, an analysis of data indicating one or more items of content associated with each of the plurality of geographical locations;
• select one or more of the plurality of geographical locations based on the proximity of the current location to each of the plurality of geographical locations;
• determine one or more items of content associated with each of the selected one or more of the plurality of geographical locations;
• and
• send, over a network to the first mobile phone, information indicative of content including the one or more items of content associated with each of the selected one or more geographical locations;
• and
• a mobile application configured to run on the first mobile phone and cause the first mobile phone to:
• display the one or more items of content associated with each of the selected one or more geographical locations at a user interface.

A server, comprising:

• a non-transitory memory storing instructions;
• and
• a processor configured to execute the instructions to cause the server to:
• receive information indicative of a current location detected by a mobile communication device;
• perform, based on a proximity of the current location of the mobile communication device to each of a plurality of areas, an analysis of data indicating one or more items of content associated with each of the plurality of areas;
• select one or more of the plurality of areas based on the proximity of the current location to each of the plurality of areas;
• determine one or more items of content associated with each of the selected one or more of the plurality of areas;
• and
• transmit, over a network to the mobile communication device, information indicative of content including the one or more items of content associated with each of the selected one or more areas, wherein an application operating on the mobile communication device configures the mobile communication device to output the one or more items of content associated with each of the selected one or more areas at a user interface of the application.