Systems and methods for dynamically adjusting notification frequency for an event

A method for dynamically adjusting notification frequency for a sporting event, the method comprising:

• receiving, during the sporting event, information related to the sporting event;
• determining a first level of interest of a user in the sporting event;
• determining a performance metric of a competitor in the sporting event;
• determining at least one of a type associated with the sporting event and a competition level associated with the sporting event;
• searching a database, based on the determined at least one of the type and the competition level, to identify a notification frequency threshold of a plurality of notification frequency thresholds that is associated with the at least one of the type and the competition level;
• generating a second level of interest of the user in receiving notifications relating to the sporting event as a function of the first level of interest and the performance metric;
• and
• in response to determining that the second level of interest exceeds the identified notification frequency threshold, presenting a notification for the user that includes the information related to the sporting event when the information is received during the sporting event.