Systems and methods for delivering content to mobile devices

A content delivery system for content effectiveness-based content delivery, the content delivery system comprising:

• a communication interface;
• a memory configured to store a plurality of content pieces;
• one or more processors in communication with the memory, the one or more processors being configured to:
• receive, via the communication interface, from at least one device, at least one content comparison that indicates an effectiveness of at least one content piece of a subset of a plurality of content pieces associated with an experimental unit;
• and
• receive, via the communication interface, location information that defines a location of the at least one device within a response area and during the experimental unit, the at least one device being associated with a content recipient;
• and
• a content managing unit executing on the one or more processors and configured to
• select a content piece from the plurality of content pieces;
• determine, based on the location information, a response duration that defines an expected period of time for receipt of a response a respective content piece of delivered content pieces, the respective content piece being delivered to the at least one device within the response area and during the experimental unit;
• select a content piece for delivery to the at least one device within the response area;
• send, via the communication interface, the selected content piece to the at least one device during the experimental unit;
• collect, via the communication interface, response data indicative of activities that occurred in the response area within the experimental unit and after the selected content piece is sent to the at least one device;
• use the response data to determine an effectiveness of the content piece with respect to the response area during the experimental unit;
• form, based on the response data and a time at which the response data is collected, weighted response data;
• and
• determine the effectiveness of the selected content piece further based on the weighted response data.

A computer-implemented method comprising:

• receiving, by a content delivery system, from at least one device, at least one content comparison that indicates an effectiveness of at least one content piece of a subset of a plurality of content pieces associated with an experimental unit;
• receiving, by the content delivery system, location information that defines a location of the at least one device within a response area and during the experimental unit, the at least one device being associated with a content recipient;
• based on the location information, determining, by the content delivery system, a response duration that defines an expected period of time for receipt of a response to a respective content piece of delivered content pieces, the respective content piece being delivered to the at least one device within the response area and during the experimental unit;
• selecting, by the content delivery system a content piece for delivery to the at least one device within the response area;
• sending, by the content delivery system, the selected content piece to the at least one device during the experimental unit;
• and
• identifying, by one of the content delivery system, within-location content presented via one or more displays located within the response area and during the experimental unit.