US 11,887,156 B2 · Dynamically varying remarketing based on evolving user interests

Abstract

Systems and methods of dynamically varying the intensity of providing content items in a remarketing campaign based on tracking client device interactions are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for the account identifier based on the post-conversion model. The system can store the account identifier into an interest cluster based on the intent index.

Claims20

Dependent claims

A method of dynamically varying an intensity of providing content items based on client device interactions, comprising:

determining, by one or more data processing apparatus, that an account identifier of a given user is included in a list for a given content provider;
detecting, by the one or more data processing apparatus, one or more user interactions of the given user with one or more content items of the given content provider;
and
varying, by the one or more data processing apparatus, a frequency of content item delivery to one or more other users different from the given user, including:
adjusting a trajectory of an intent index value for account identifiers in the list based on the detected one or more user interactions;
and
adjusting the frequency at which content items of the given content provider are delivered to users corresponding to the account identifiers in the list over time based on the adjusted trajectory;
and
sending, over a data communication network, the content items of the given content provider to client devices of the users corresponding to the account identifiers in the list for display to the users according to the adjusted frequency.

6 more elements

A system for dynamically varying an intensity of providing content items based on client device interactions, the system comprising:

one or more processors;
and
one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
determining that an account identifier of a given user is included in a list for a given content provider;
detecting one or more user interactions of the given user with one or more content items of the given content provider;
and
varying a frequency of content item delivery to one or more other users different from the given user, including:
adjusting a trajectory of an intent index value for account identifiers in the list based on the detected one or more user interactions;
and
adjusting the frequency at which content items of the given content provider are delivered to users corresponding to the account identifiers in the list over time based on the adjusted trajectory;
and
sending, over a data communication network, the content items of the given content provider to client devices of the users corresponding to the account identifiers in the list for display to the users according to the adjusted frequency.

9 more elements

A non-transitory computer readable medium storing instructions that, upon execution by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:

determining that an account identifier of a given user is included in a list for a given content provider;
detecting one or more user interactions of the given user with one or more content items of the given content provider;
and
varying a frequency of content item delivery to one or more other users different from the given user, including:
adjusting a trajectory of an intent index value for account identifiers in the list based on the detected one or more user interactions;
and
adjusting the frequency at which content items of the given content provider are delivered to users corresponding to the account identifiers in the list over time based on the adjusted trajectory;
and
sending, over a data communication network, the content items of the given content provider to client devices of the users corresponding to the account identifiers in the list for display to the users according to the adjusted frequency.

6 more elements

Dependencies are inferred from the claim text.

Dynamically varying remarketing based on evolving user interests

Life of this patent

Dynamically varying remarketing based on evolving user interests

Life of this patent

Abstract

Claims20