Systems and methods for attributing electronic purchase events to previous online and offline activity of the purchaser

A system for attributing payment vehicle purchase events to previous activity of a purchaser, the system comprising:

• a profiler computing device comprising a processor executing instructions stored in memory, wherein the instructions cause the processor to:
• receive, by a profiler computing system by way of a networked user device, purchase information associated with a completed purchase event of a purchaser using a payment vehicle;
• identify, by a processor of the profiler computing system, a purchaser profile associated with the purchaser, the purchaser profile comprising payment vehicle data and a tracking element and wherein the identifying the purchaser profile comprises:
• accessing, using the processor of the profiler computing system, a database of the profiler computer system, wherein the database comprises a plurality of purchaser profiles and wherein each of the plurality of purchaser profiles comprises payment vehicle data and tracking element data;
• comparing, using the processor of the profiler computing system, the payment vehicle associated with the completed purchase event to the payment vehicle data of each of the plurality of purchaser profiles;
• and
• identifying, using the processor of the profiler computing system, the purchaser profile by identifying a match between the payment vehicle and the payment vehicle data of one of the plurality of purchaser profiles;
• generate, by an electronic transaction processor, one or more payment vehicle tokens based on the payment vehicle data;
• affiliate, by the processor of the profiler computing system, the tracking element of the identified purchaser profile to the one or more of payment vehicle tokens;
• generate, by the processor of the profiler computing system and based on data obtained from the tracking element affiliated with the one or more payment vehicle tokens, an attribution report that identifies that the completed purchase event is attributed to a non-purchase activity of the purchaser, wherein the non-purchase activity comprises interaction of the purchaser with an advertisement promoting a product category of a merchant;
• and
• quantify, based on analysis of the attribution report by the processor of the profiler computing system, an influential effect of the advertisement, wherein the quantifying comprises:
• identifying, using the processor of the profiler computing system, that the completed purchase event corresponded to a product associated with the product category sold by another merchant;
• and
• determining, using the processor of the profiler computing system and based on attribution report, that the advertisement facilitated the completed purchase event of the product.

A non-transitory machine-readable medium stores instructions that, when executed by a profiler computing system, causes the profiler computing system to perform a method for attributing payment vehicle purchase events to previous activity of a purchaser, the method comprising:

• receiving, by a profiler computing system by way of a networked user device, purchase information associated with a completed purchase event of a purchaser using a payment vehicle;
• identifying, by a processor of the profiler computing system, a purchaser profile associated with the purchaser, the purchaser profile comprising payment vehicle data and a tracking element and wherein the identifying the purchaser profile comprises:
• accessing, using the processor of the profiler computing system, a database of the profiler computer system, wherein the database comprises a plurality of purchaser profiles and wherein each of the plurality of purchaser profiles comprises payment vehicle data and tracking element data;
• comparing, using the processor of the profiler computing system, the payment vehicle associated with the completed purchase event to the payment vehicle data of each of the plurality of purchaser profiles;
• and
• identifying, using the processor of the profiler computing system, the purchaser profile by identifying a match between the payment vehicle and the payment vehicle data of one of the plurality of purchaser profiles;
• generating, by an electronic transaction processor, one or more payment vehicle tokens based on the payment vehicle data;
• affiliating, by the processor of the profiler computing system, the tracking element of the identified purchaser profile to the one or more of payment vehicle tokens;
• generating, by the processor of the profiler computing system and based on data obtained from the tracking element affiliated with the one or more payment vehicle tokens, an attribution report that identifies that the completed purchase event is attributed to a non-purchase activity of the purchaser, wherein the non-purchase activity comprises interaction of the purchaser with an advertisement promoting a product category of a merchant;
• and
• quantifying, based on analysis of the attribution report by the processor of the profiler computing system, an influential effect of the advertisement, wherein the quantifying comprises:
• identifying, using the processor of the profiler computing system, that the completed purchase event corresponded to a product associated with the product category sold by another merchant;
• and
• determining, using the processor of the profiler computing system and based on attribution report, that the advertisement facilitated the completed purchase event of the product.