Product performance with location on page analysis
AssigneeContent Square SAS
InventorsPaul Coursaux, Raphaël Rose-Andrieux
Life of this patent
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Abstract
Systems and techniques may be used for providing information related to an underperforming product. An example technique may include determining, for products in a particular zone of a website, an underperforming product based on pageviews or interaction metrics of users visiting the website. The technique may include identifying a product type of the underperforming product, and outputting a recommendation for display. The recommendation may include at least one replacement product of the product type, other than the underperforming product, to replace the underperforming product in the particular zone.
Claims20
A method comprising:
- receiving, at a server, pageviews for a plurality of users at a website;
- determining origin sources for the plurality of users at the website;
- receiving, at the server, interaction metrics of the plurality of users, including purchases of products in a particular zone;
- determining, for the products in the particular zone, an underperforming product based on the pageviews and the interaction metrics;
- identifying, using a trained machine learning model, a product type of the underperforming product, the trained machine learning model trained using a product similarity match threshold for product pair inputs;
- outputting an insight for the underperforming product, the insight including a comparison of performance of the underperforming product to at least one other product of the product type based on the origin sources for the plurality of users accessing the website;
- and
- updating the trained machine learning model using the insight for the underperforming product.
A computing apparatus, the computing apparatus comprising:
- processing circuitry;
- and
- memory storing instructions that, when executed by the processing circuitry, configure the computing apparatus to:
- receive pageviews for a plurality of users at a web site;
- determine origin sources for the plurality of users at the website;
- receive interaction metrics of the plurality of users, including purchases of products in a particular zone;
- determine, for the products in the particular zone, an underperforming product based on the pageviews and the interaction metrics;
- identify, using a trained machine learning model, a product type of the underperforming product, the trained machine learning model trained using a product similarity match threshold for product pair inputs;
- output an insight for the underperforming product, the insight including a comparison of performance of the underperforming product to at least one other product of the product type based on the origin sources for the plurality of users accessing the website;
- and
- update the trained machine learning model using the insight for the underperforming product.
At least one non-transitory machine-readable medium, including instructions, which when executed by processing circuitry, cause the processing circuitry to perform operations to:
- receive pageviews for a plurality of users at a web site;
- determine origin sources for the plurality of users at the website;
- receive interaction metrics of the plurality of users, including purchases of products in a particular zone;
- determine, for the products in the particular zone, an underperforming product based on the pageviews and the interaction metrics;
- identify, using a trained machine learning model, a product type of the underperforming product, the trained machine learning model trained using a product similarity match threshold for product pair inputs;
- output an insight for the underperforming product, the insight including a comparison of performance of the underperforming product to at least one other product of the product type based on the origin sources for the plurality of users accessing the website;
- and
- update the trained machine learning model using the insight for the underperforming product.
Dependencies are inferred from the claim text.