Personalized sensitivity measurements and playback factors for adaptive and personalized media coding and delivery

An electronic computing device comprising:

• a first playback device including a display, wherein the display is configured to output media to a first user;
• and
• one or more electronic processors communicatively coupled to the display, the one or more electronic processors configured to
• output, by the first playback device and during a first test measurement session, first test media to be viewed by the first user,
• receive a first user input from the first user, wherein the first user input is related to a first perception of the first test media by the first user and indicates a first personalized quality of experience of the first user with respect to the first test media,
• generate a first personalized sensitivity profile including one or more viewing characteristics of the first user and/or an environment in which the first user is viewing the first playback device based on the first user input,
• determine, based at least in part on the first personalized sensitivity profile, a first media parameter for increasing an efficiency of media delivery to the first playback device over a network while preserving the first personalized quality of experience of the first user, and
• provide, by a media server over the network, first output media to the first playback device in accordance with the first media parameter, wherein the first output media is configured to be output with the first playback device,
• wherein the first test media includes a plurality of hybrid images and the first user input includes a plurality of user inputs, each of the first user inputs being received in response to a respective hybrid image of the plurality of hybrid images, and
• wherein determining the first media parameter includes:
• retrieving, with the one or more electronic processors and from a memory, a generic objective model configured to control media streaming based on at least one of resource availability of the network and playback system parameters;
• transforming, with the one or more electronic processors, the generic objective model into a personalized objective model using the first personalized sensitivity profile;
• and
• providing, by the media server over the network, the first output media to the first playback device in accordance with the personalized objective model.