Actionable widget cards

A system for a website building system (WBS) hosting multiple websites, the system comprising:

• at least one processor;
• and
• a message system running on said at least one processor to generate at least one actionable widget card for a user of a website built by said WBS, wherein said actionable widget card has elements comprising at least content, fields and attributes and implements at least e-commerce related operations for a product, said message system comprising:
• a card creator to create at least one actionable widget according to a trigger from a website associated with said product, stored pre-defined rules concerning card definitions or pre-defined widget card parameters;
• and
• a card transformer to transform at least one of:
• content, fields and attributes of said at least one actionable widget card according to transformation rules to create at least one new actionable widget card, and wherein a transformation is according to at least one of:
• a user request, related elements and product similarity.