Rim with recessed channel and rim strip apparatus and system

A rim for a vehicle wheel, the rim comprising:

• a circumferential tire bed surface, the circumferential tire bed surface comprising:
• a circumferential first bead seat and a circumferential second bead seat laterally spaced from said first bead seat, said first bead seat configured to support a first bead of a mating tire and said second bead seat configured to support a second bead of said mating tire;
• a circumferential rim well laterally positioned between said first bead seat and said second bead seat;
• wherein said rim well comprises a circumferential first step edge laterally inwardly offset from said first bead seat and a circumferential first lateral offset region laterally positioned between said first bead seat and said first step edge;
• at least a portion of said first lateral offset region is radially inboard of said first bead seat;
• said first step edge extending radially inwardly from said first lateral offset region;
• wherein said first step edge is configured to provide for lateral alignment registration and/or visual alignment and placement of a first edge of a mating rim strip, said rim strip is a circumferential element that radially outwardly overlaps said rim well and extends laterally inwardly from said first step edge and includes a radially outboard surface thereof;
• and
• wherein said first step edge is radially inboard of said first bead seat.