Durable ornamental indicia carrier

An ornamental indicia carrier for durably adhering to a dental appliance, the ornamental indicia carrier comprising:

• a first adhesive layer comprising a pressure sensitive adhesive layer configured to be adhered to a polymeric shell of the dental appliance and having a plurality of tooth-receiving cavities shaped to receive and resiliently reposition a subject's teeth from a first arrangement toward a second arrangement;
• a first removable protective layer over the pressure sensitive adhesive layer;
• a second adhesive layer adhered over the first adhesive layer;
• a second removable protective layer over the second adhesive layer;
• and
• a colorant forming an image encapsulated between the first adhesive layer and the pressure sensitive adhesive layer of the second adhesive layer.