System and method for retrieving content associated with distribution items

A system comprising:

• a computing device comprising:
• an image capture device;
• a processor configured to receive image data from the image capture device, wherein the processor is configured to identify an image of an encoded value on a distribution item using the image data and generate a character string determined by the encoded value;
• a network component configured to transmit the character string;
• and
• a display device;
• and
• a server, remote from the computing device and configured to receive the character string transmitted by the network component, the server comprising:
• a decoding component configured to decode the character string to determine a set of attributes of the distribution item;
• a processing component configured to retrieve content associated with the distribution item using at least one attribute in the set of attributes of the distribution item;
• and
• wherein the server is configured to send a message to the computing device comprising an indicator of content associated with the distribution item,
• wherein the network component of the computing device is further configured to retrieve, in response to receiving the indicator, the content associated with the distribution item using the indicator;
• wherein the display device is configured to display the image of the decoded value and to display the content associated with the distribution item in response to the message from the server.