Server-side gaming method and system for the delivery of remotely-rendered content comprising impression content

A system for delivering remotely-rendered content comprising impression content to at least a first user device and a second user device, the system comprising:

• a provisioning server arranged to generate and manage impression content;
• a remote server arranged to generate a plurality of frames of remotely-rendered content, wherein the plurality of frames of remotely rendered gaming content comprises gaming content and the impression content;
• a first user device arranged to receive the remotely-rendered content;
• a second user device arranged to receive the remotely-rendered content;
• and
• an application programming interface, API, for sending and receiving data between the first and second user devices and the remote server,
• wherein the remote server comprises:
• a request module for requesting, by the remote server and from the provisioning server, at least one media asset associated with the impression content;
• storage for storing the at least one media asset associated with the impression content in storage associated with the remote server;
• a generation module for generating at least:
• a first instance of remotely-rendered content, wherein the impression content of the first instance of the remotely rendered gaming content comprises the at least one media asset stored in the storage associated with the remote server on receipt of a request from the first user device to the remote server using the API;
• and
• a second, different, instance of remotely-rendered content, wherein the impression content of the second instance of the remotely-rendered content comprises the at least one media asset stored in the storage associated with the remote server on receipt of a request from the second user device to the remote server using the API;
• and
• a transmission module for transmitting, to the first user device, the first instance of remotely-rendered content, and transmitting, to the second user device, the second instance of the remotely-rendered content.

A non-transitory computer-readable storage medium comprising a set of computer-readable instructions stored thereon which, when executed by at least one processor are arranged to deliver remotely-rendered content comprising impression content to at least a first user device and second user device using a framework, the framework comprising:

• a provisioning server arranged to generate and manage the impression content;
• a remote server arranged to generate a plurality of frames of the remotely-rendered content, wherein the plurality of frames of remotely-rendered content comprises gaming content and the impression content;
• and
• an application programming interface, API, for sending and receiving data between the first user device and the remote server, and the second user device and remote server,
• wherein the instructions, when executed, cause the processor to:
• request, by the remote server and from the provisioning server, at least one media asset associated with the impression content;
• store the at least one media asset associated with the impression content in storage associated with the remote server;
• generate, at the remote server and on receipt of a request from the first user device to the remote server using the API, a first instance of remotely-rendered content, wherein the impression content of the first instance of remotely rendered content comprises the at least one media asset stored in the storage associated with the remote server;
• generate, at the remote server and on receipt of a request from the second user device to the remote server using the API, a second, different, instance of remotely-rendered content, wherein the impression content of the second instance of remotely rendered content comprises the at least one media asset stored in the storage associated with the remote server;
• and
• transmit, to the first user device, the first instance of remotely-rendered content, and transmit, to the second user device, the second instance of remotely-rendered content.