Predictive retargeting system and method
AssigneeMarketChorus, Inc.
InventorMatthew S. Sommer
Life of this patent
Estimating the term…
Abstract
A method of detecting interest in a topic by user devices of a discoverable network includes building by a target server a vector index of articles accessible on a digital data network, querying for an item the vector index over the digital data network by a device, obtaining a set of articles by the target server corresponding to the item, feeding back by the target server over the digital data network, identifiers of the set of articles, to a network server of the discoverable network communicatively connected to the digital data network. The method may also include making accessible by the network server a set of addresses for user devices interacting with articles of the set of articles. The set of addresses of the user devices may be used for retargeting advertisements relevant to the topic.
Claims15
A method of detecting interest in a topic by user devices of a discoverable network, comprising:
- building by a target server a vector index of articles accessible on a digital data network from at least one article server of the digital data network;
- querying the target server by a requester device over the digital data network, for a topical item of the vector index;
- obtaining a set of articles by the target server corresponding to the topical item;
- compiling by a network server of the discoverable network, identifiers of the user devices of the discoverable network interactive in the discoverable network with the set of articles;
- accessing by the target server the network server of the discoverable network;
- receiving the identifiers of the user devices, by the target server from the network server;
- and
- responding to the requester device by the target server over the digital data network, with the identifiers of the user devices interactive in the discoverable network with the set of articles.
A system for determining identifiers within a social media network of user devices interactive with a topical item in the social media network, a digital data network is communicatively connected to an article server, comprising:
- a processor communicatively connected to the digital data network and the social media network;
- memory communicatively connected to the processor;
- a database communicatively connected to the processor;
- the memory includes instructions for processing by the processor for:
- building a vector index of articles accessible from the article server via the digital data network;
- obtaining a set of articles from the vector index of articles, the set of articles corresponds to the topical item;
- receiving a query relative to the topical item;
- feeding back the set of articles to a network server of the social media network;
- and
- collecting from the network server the identifiers of user devices of the social media network interactive with the set of articles, as proxy to user devices interested in the topical item.
Dependencies are inferred from the claim text.