Managing content based on battery usage in displaying the content on devices

A data processing system for improving the battery life of a mobile device, comprising:

• a memory storing processor readable instructions;
• and
• one or more processors arranged to read and execute instructions stored in said memory;
• wherein the processor readable instructions comprise instructions arranged to control the computer system to:
• receive a plurality of battery change indications, each battery change indication indicating variation of battery level of a respective mobile device of a plurality of mobile devices while a respective content item of a plurality of content items is displayed on the mobile device;
• receive mobile device property data, the mobile device property data indicating one or more mobile device properties with respective mobile devices of the plurality of mobile devices;
• determine relationships between variation of battery level and content items of the plurality of content items using a statistical tool based upon the plurality of battery change indications and the mobile device property data;
• modify the plurality of content items based upon the determined relationships to generate a modified plurality of content items;
• and
• provide content items of the modified plurality of content items to one or more mobile devices for display, wherein the generated modified plurality of content items is associated with at least one of the one or more mobile device properties, and wherein content items of the modified plurality of content items are provided to mobile devices based upon the at least one associated mobile device property and properties associated with the mobile devices.

A non-transitory computer readable medium carrying a computer program comprising computer readable instructions configured to cause a computer to carry out a method to:

• receive a plurality of battery change indications, each battery change indication indicating variation of battery level of a respective mobile device of a plurality of mobile devices while a respective content item of a plurality of content items is displayed on the mobile device;
• receive mobile device property data, the mobile device property data indicating one or more mobile device properties with respective mobile devices of the plurality of mobile devices;
• determine relationships between variation of battery level and content items of the plurality of content items using a statistical tool based upon the plurality of battery change indications and the mobile device property data;
• modify the plurality of content items based upon the determined relationships to generate a modified plurality of content items;
• and
• provide content items of the modified plurality of content items to one or more mobile devices for display, wherein the generated modified plurality of content items is associated with at least one of the one or more mobile device properties, and wherein content items of the modified plurality of content items are provided to mobile devices based upon the at least one associated mobile device property and properties associated with the mobile devices.