Methods and apparatus for associating media devices with a demographic composition of a geographic area

A non-transitory computer readable medium comprising instructions that, when executed, cause programmable circuitry to:

• obtain a first plurality of Internet Protocol (IP) addresses associated with a first media device and a second plurality of IP addresses associated with a second media device, the first media device corresponding to a first device type, the second media device corresponding to a second device type, the first device type different from the second device type;
• select a first IP address from the first plurality of IP addresses, the first IP address associated with a largest amount of device usage relative to other ones of the first plurality of IP addresses;
• select a second IP address from the second plurality of IP addresses, the second IP address associated with a largest amount of device usage relative to other ones of the second plurality of IP addresses;
• identify a first geographic location corresponding to the first IP address and a second geographic location corresponding to the second IP address;
• associate a first demographic profile with the first media device based on the first geographic location;
• associate a second demographic profile with the second media device based on the second geographic location;
• and
• generate a report associating the first demographic profile with the first device type and associating the second demographic profile with the second device type.

A method comprising:

• obtaining, by executing an instruction with programmable circuitry, a first plurality of Internet Protocol (IP) addresses associated with a first media device and a second plurality of IP addresses associated with a second media device, the first media device corresponding to a first device type, the second media device corresponding to a second device type, the first device type different from the second device type;
• selecting, by executing an instruction with the programmable circuitry, a first IP address from the first plurality of IP addresses, the first IP address associated with a largest amount of device usage relative to other ones of the first plurality of IP addresses;
• selecting, by executing an instruction with the programmable circuitry, a second IP address from the second plurality of IP addresses, the second IP address associated with a largest amount of device usage relative to other ones of the second plurality of IP addresses;
• identifying, by executing an instruction with the programmable circuitry, a first geographic location corresponding to the first IP address and a second geographic location corresponding to the second IP address;
• associating, by executing an instruction with the programmable circuitry, a first demographic profile with the first media device based on the first geographic location;
• associating, by executing an instruction with the programmable circuitry, a second demographic profile with the second media device based on the second geographic location;
• and
• generating, by executing an instruction with the programmable circuitry, a report associating the first demographic profile with the first device type and associating the second demographic profile with the second device type.