Display assembly and vehicle having the same

A display assembly, comprising:

• a storage box, in which a storage groove is formed and a side of the storage groove is open;
• and
• a flexible display screen, the flexible display screen being able to be switched between an unfolded state and a folded state, and in the unfolded state, the flexible display screen being unfolded and covering an open side of the storage groove;
• in the folded state, the flexible display screen being folded or wound, and the open side of the storage groove being at least partially exposed;
• wherein the storage box has a first end and a second end that are oppositely disposed, and the flexible display screen includes:
• a reel, the reel being rotatably disposed at the first end of the storage box;
• and
• a flexible screen that is able to be wound on the reel, the flexible screen having a fixed end and a moving end that are opposite in a length direction thereof, the fixed end of the flexible screen being fixed on the reel, and the moving end of the flexible screen being movable,
• wherein the flexible display screen is in the folded state, and the flexible screen is wound on the reel;
• the flexible display screen is in the unfolded state, and the moving end of the flexible screen moves to the second end of the storage box.