Integration of content distribution systems with device detection systems in physical venues

A method comprising:

• detecting a plurality of devices that are currently physically located within a physical structure associated with a venue based on signals emitted from the devices, each device associated with a user;
• receiving, from an anonymization server, a first set of anonymous identifiers corresponding to the users associated with devices that were physically located within the venue;
• receiving, from a content distribution system, a second set of anonymous identifiers corresponding to users that were served content by the content distribution system;
• selecting a subset of the plurality of devices corresponding to users that were served content by the content distribution system and that subsequently visited the venue based on a comparison of the first set of anonymous identifiers and the second set of anonymous identifiers;
• and
• providing, to an entity associated with the venue, a report comprising demographic information for the selected subset of the plurality of devices.

A system comprising:

• a hardware processor;
• and
• a non-transitory computer-readable storage medium storing executable instructions that, when executed by the hardware processor, cause the hardware processor to perform steps comprising:
• detecting a plurality of devices that are currently physically located within a physical structure associated with a venue based on signals emitted from the devices, each device associated with a user;
• receiving, from an anonymization server, a first set of anonymous identifiers corresponding to the users associated with devices that were physically located within the venue;
• receiving, from a content distribution system, a second set of anonymous identifiers corresponding to users that were served content by the content distribution system;
• selecting a subset of the plurality of devices corresponding to users that were served content by the content distribution system and that subsequently visited the venue based on a comparison of the first set of anonymous identifiers and the second set of anonymous identifiers;
• and
• providing, to an entity associated with the venue, a report comprising demographic information for the selected subset of the plurality of devices.