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AssigneeThe Nielsen Company (US), LLC
InventorsJeremey M. Davis, Christen V. Nielsen
Estimating the term…
Methods, apparatus, systems and articles of manufacture are disclosed to use station identification to enable confirmation of exposure to live media. Example apparatus disclosed herein include a watermark data segmenter to determine a media identifier conveyed by a watermark, a detection time determiner to determine a time at which a media meter detected the watermark from a media presentation by a media device, a reference identifier to query a library of reference signatures for a reference signature associated with the media identifier of the watermark and associated with a reference timestamp corresponding to the time at which the media meter detected the watermark, and a viewing type determiner to determine whether the media presentation is live or time-shifted based on whether a result of the query indicates the reference signature does not exist in the library of reference signatures.
An apparatus comprising:
At least one non-transitory computer readable medium comprising instructions to cause at least one processor to at least:
A method comprising:
Dependencies are inferred from the claim text.