Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server

An apparatus, comprising:

• control circuitry;
• and
• at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the control circuitry, cause the apparatus to perform at least the following:
• receive a set of timepoints relating to a particular portion of a media asset prior to generating for display the particular portion of the media asset, wherein the set of timepoints indicate when to request additional content;
• generate for display the particular portion of the media asset;
• determine that a timepoint among the set of timepoints has been reached during display of the particular portion of the media asset;
• request at least one additional content from at least one server in response to determining that the timepoint has been reached;
• receive the at least one additional content;
• cause presentation of the at least one additional content;
• and
• cause display of the particular portion of the media asset to resume after causing presentation of the at least one additional content.

A non-transitory computer-readable medium having instructions encoded thereon that, when executed by control circuitry, cause the control circuitry to:

• receive a set of timepoints relating to a particular portion of a media asset prior to generating for display the particular portion of the media asset, wherein the set of timepoints indicate when to request additional content;
• generate for display the particular portion of the media asset;
• determine that a timepoint among the set of timepoints has been reached during display of the particular portion of the media asset;
• request at least one additional content from at least one server in response to determining that the timepoint has been reached;
• receive the at least one additional content;
• cause presentation of the at least one additional content;
• and
• cause display of the particular portion of the media asset to resume after causing presentation of the at least one additional content.