Linear advertising for adaptive bitrate splicing
AssigneeARRIS Enterprises LLC
InventorsDavid A. Romrell, David J. Czeck, Jr., Xavier P. Denis
Life of this patent
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Abstract
Methods, systems, and computer readable media can be operable to facilitate a coordination between QAM and adaptive bitrate content delivery. Location information associated with a device may be utilized to identify and retrieve advertisements or alternate content for placement into a stream that is carrying requested content. Advertisement or alternate content may be placed into a stream based on retrieved placement information. The placement information may be resolved from one format to another depending upon a specific mode of delivery that is selected for delivering the stream to a media device.
Claims15
A method, comprising:
- retrieving playback information and location information associated with a device requesting content, wherein the playback information and location information is retrieved by a manifest controller from an edge device that provides content, through a QAM device, to the device requesting content;
- retrieving a channel manifest associated with the content;
- retrieving advertisement placement information;
- resolving the advertisement placement information to a format associated with a path for delivering the content to the device;
- retrieving an advertisement manifest;
- generating a channel manifest with spliced advertisements;
- and
- outputting the channel manifest with spliced advertisements to the device.
A system, comprising a manifest controller that:
- retrieves playback information and location information associated with a device requesting content, wherein the playback information and location information is retrieved by a manifest controller from an edge device that provides content, through a QAM device, to the device requesting content;
- retrieves a channel manifest associated with the content;
- retrieves advertisement placement information;
- resolves the advertisement placement information to a format associated with a path for delivering the content to the device;
- retrieves an advertisement manifest;
- generates a channel manifest with spliced advertisements;
- and
- outputs the channel manifest with spliced advertisements to the device.
A method, comprising:
- retrieving playback information and location information associated with a device requesting content;
- retrieving a channel manifest associated with the content;
- retrieving advertisement placement information;
- resolving the advertisement placement information to a format associated with a path for delivering the content to the device, wherein resolving the advertisement placement information comprises translating traffic and billing system identifiers into asset identifiers and uniform resource locators used for adaptive bitrate delivery of the content;
- retrieving an advertisement manifest;
- generating a channel manifest with spliced advertisements;
- and
- outputting the channel manifest with spliced advertisements to the device.
Dependencies are inferred from the claim text.