Multi-channel message exchange system demand API

A message exchange system comprising:

• one or more computer processors;
• and
• one or more computer-readable mediums storing instructions that, when executed by the one or more computer processors, cause the system to perform operations comprising:
• causing a user interface to be presented on a client device, the user interface comprising options to select a message type, a preferred channel, a channel weight, a maximum price, a price weight, and a minimum quality;
• receiving criteria for an account, the criteria including the preferred channel, the price weight, the channel weight, the minimum quality, and a quality weight for a first type of message associated with the account;
• storing the criteria in a criteria storage;
• receiving a request to transmit a message to a recipient device, the request associated with the account, the request indicating a type of the message, the type of the message being the first type;
• accessing the criteria from the criteria storage;
• accessing a plurality of data structures stored in a bid storage, the plurality of data structures provided by a plurality of service providers remote from the message exchange system, each data structure indicating a value associated with a channel for delivering the message using a service provider of the plurality of service providers, the providing of the plurality of data structures including calling an application programming interface (API) in real-time to update the plurality of data structures, the updating based on at least one of availability of computing resources or transmission costs associated with one or more additional messages delivered asynchronously by the service providers with respect to the request;
• determining, for each of the plurality of service providers, a ranking value based on the real-time updated plurality of data structures, the preferred channel, the price weight, the channel weight, and the quality weight;
• based on the ranking value for each of the plurality of service providers, selecting a highest-ranked service provider to deliver the message to the recipient device;
• and
• causing the message to be transmitted to the recipient device via the selected service provider.

A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices of a message exchange system, cause the one or more computing devices to perform operations comprising:

• causing a user interface to be presented on a client device, the user interface comprising options to select a message type, a preferred channel, a channel weight, a maximum price, a price weight, and a minimum quality;
• receiving criteria for an account, the criteria including the preferred channel, the price weight, the channel weight, the minimum quality, and a quality weight for a first type of message associated with the account;
• storing the criteria in a criteria storage;
• receiving a request to transmit a message to a recipient device, the request associated with the account, the request indicating a type of the message, the type of the message being the first type;
• accessing the criteria from the criteria storage;
• accessing a plurality of data structures stored in a bid storage, the plurality of data structures provided by a plurality of service providers remote from the message exchange system, each data structure indicating a value associated with a channel for delivering the message using a service provider of the plurality of service providers, the providing of the plurality of data structures including calling an application programming interface (API) in real-time to update the plurality of data structures, the updating based on at least one of availability of computing resources or transmission costs associated with one or more additional messages delivered asynchronously by the service providers with respect to the request;
• determining, for each of the plurality of service providers, a ranking value based on the real-time updated plurality of data structures, the preferred channel, the price weight, the channel weight, and the quality weight;
• based on the ranking value for each of the plurality of service providers, selecting a highest-ranked service provider to deliver the message to the recipient device;
• and
• causing the message to be transmitted to the recipient device via the selected service provider.