Contextual prediction system and method

A computer server-implemented content provisioning platform adapted for use in online electronic transactions, said content provisioning platform being coupled to a communications network, the content provisioning platform comprising:

• a selection engine that includes:
• a prediction services module, implemented using a machine learning algorithm, for selecting content from available inventory, based on a likelihood of the consumer to engage with respective inventory,
• wherein said selection engine utilizes said prediction services module to:
• select dynamically in real-time, in response to a request received via said communications network from a webpage associated with an electronic transaction during an electronic transaction checkout process, inventory based on a contextual attribute associated with said electronic transaction and at least one customer attribute associated with a user performing said electronic transaction;
• and
• determine characteristics of how to present the selected inventory in a graphical user interface (GUI) widget on said webpage;
• and
• a content rendering module that:
• stores data that determines how content is to be rendered on said e-commerce webpage, said data being selected from the group consisting of campaign meta data, creatives, UX formats, and UX designs;
• and
• formats said selected inventory for display on said webpage, based on said stored data;
• wherein said inventory is selected from available inventory derived from at least one inventory provider server during the electronic transaction, each said inventory provider server being coupled to said communications network;
• and
• wherein said webpage is encoded in accordance with a content provisioning application programming interface (API) associated with said content provisioning platform, said webpage is further encoded with a link to a content provisioning software development kit (SDK) associated with said content provisioning platform wherein said link is activated during said electronic transaction to send said request, said webpage including a contextual content display region for displaying said selected inventory utilizing said widget, and said content provisioning API delivering said selected content for display in said contextual content display region.