System, method, and computer program product for providing real-time offers based on geolocation and merchant category

A system comprising at least one server computer including at least one processor, the at least one server computer programed and/or configured to:

• receive transaction data associated with a plurality of transactions conducted by a plurality of merchants, each merchant of the plurality of merchants associated with a physical location and at least one merchant category, the plurality of merchants comprising a first merchant associated with at least one first merchant category;
• determine an area of interest based on an estimated travel time to the first merchant from the plurality of merchants;
• determine a subset of merchants of the plurality of merchants within the area of interest associated with the at least one first merchant category;
• determine real-time market activity data associated with the first merchant and each merchant of the subset of merchants;
• identify a trend of increasing and/or decreasing transactions for the first merchant and each merchant of the subset of merchants based on the real-time market activity data and market activity data over a period of time;
• determine to initiate at least one offer based on comparing the trend for the first merchant to the trend for at least one other merchant of the subset of merchants;
• and
• initiate, the at least one offer in response to determining to initiate the at least one offer.

A computer program product comprising at least one non-transitory computer-readable medium including program instructions that, when executed by at least one processor, cause the at least one processor to:

• receive transaction data associated with a plurality of transactions conducted by a plurality of merchants, each merchant of the plurality of merchants associated with a physical location and at least one merchant category, the plurality of merchants comprising a first merchant associated with at least one first merchant category;
• determine an area of interest based on an estimated travel time to the first merchant from the plurality of merchants;
• determine a subset of merchants of the plurality of merchants within the area of interest associated with the at least one first merchant category;
• determine real-time market activity data associated with the first merchant and each merchant of the subset of merchants;
• identify a trend of increasing and/or decreasing transactions for the first merchant and each merchant of the subset of merchants based on the real-time market activity data and market activity data over a period of time;
• determine to initiate at least one offer based on comparing the trend for the first merchant to the trend for at least one other merchant of the subset of merchants;
• and
• initiate, the at least one offer in response to determining to initiate the at least one offer.