Methods and apparatus for multi-television measurements
AssigneeTvision Insights, Inc.
InventorsYanfeng Liu, Inderbir Sidhu, Sara Radkiewicz, Daniel Schiffman, Wei Dai, Joseph Crabtree
Life of this patent
Estimating the term…
Loading patent…
AssigneeTvision Insights, Inc.
InventorsYanfeng Liu, Inderbir Sidhu, Sara Radkiewicz, Daniel Schiffman, Wei Dai, Joseph Crabtree
Estimating the term…
Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.
A system for assessing engagement of a viewer with a video playing on a display, the system comprising:
A method of estimating engagement of a viewer with a particular program playing on a display device, the method comprising:
Dependencies are inferred from the claim text.