Automatically determining an optimal supplemental content spot in a media stream

A system, comprising:

• at least one processor configured to:
• perform automated content recognition (ACR) on a media stream, thereby determining scene changes in the media stream;
• identify a plurality of potential supplemental content spots in the media stream based on the scene changes;
• select a subset of media devices from a plurality of media devices based on one or more characteristics of the plurality of media devices;
• in response to the selecting, perform a multivariate test involving a test supplemental content item positioned in different ones of the plurality of potential supplemental content spots to the subset of media devices, wherein to perform the multivariate test the at least one processor is further configured to:
• receive an indication from each media device of the subset of media devices that specifies whether the respective media device outputted an entirety of the test supplemental content item positioned in one of the plurality of potential content spots;
• and
• determine an optimal supplemental content spot among the plurality of potential supplemental content spots in the media stream based on each indication received from the plurality of media devices;
• and
• in response to performing the multivariate test, transmit the media stream with supplemental content in the optimal supplemental content spot to a media device.

A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:

• performing automated content recognition (ACR) on a media stream, thereby determining scene changes in the media stream;
• identifying a plurality of potential supplemental content spots in the media stream based on the scene changes;
• selecting a subset of media devices from a plurality of media devices based on one or more characteristics of the plurality of media devices;
• in response to the selecting, performing a multivariate test involving a test supplemental content item positioned in different ones of the plurality of potential supplemental content spots to the subset of media devices, wherein the performing the multivariate test comprises:
• receiving an indication from each media device of the subset of media devices that specifies whether the respective media device outputted an entirety of the test supplemental content item positioned in one of the plurality of potential content spots;
• and
• determining an optimal supplemental content spot among the plurality of potential supplemental content spots in the media stream based on each indication received from the plurality of media devices;
• and
• in response to performing the multivariate test, transmitting the media stream with supplemental content in the optimal supplemental content spot to a media device.