Replacement advertisement selection after channel changes
AssigneeRoku, Inc.
InventorMatthew Grover
Life of this patent
Estimating the term…
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AssigneeRoku, Inc.
InventorMatthew Grover
Estimating the term…
In one aspect, an example method includes (i) receiving, by a computing system, from a content-presentation device a request for supplemental content for a content-replacement operation, with the request including an identifier of a stored replacement advertisement segment; (ii) selecting, by the computing system, a replacement advertisement segment for output by the content-presentation device in place of a modifiable advertisement segment; (iii) determining, by the computing system, that the selected replacement advertisement segment is different from the stored replacement advertisement segment; (iv) determining, by the computing system, whether the stored replacement advertisement segment is a valid replacement for the content-replacement operation; (v) determining, by the computing system, that the content-presentation device should output the selected replacement advertisement segment instead of outputting the stored replacement advertisement segment; and (vi) causing, by the computing system, the selected replacement advertisement segment to be transmitted to the content-presentation device.
A method comprising:
A computing system comprising a content presentation device, the computing system configured for performing a set of acts comprising:
A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:
Dependencies are inferred from the claim text.