System and method for health risk evaluation

A method, comprising:

• parsing, by the processor, into a common format first data associated with an item purchased from a merchant and demographic information associated with a user;
• parsing, by the processor, into the common format second data associated with a level of activity collected by the activity tracking service,
• wherein the common format includes a merger of the first data and the second data, and
• wherein the first data and the second data are not in the common format;
• determining, by the processor, a first health impact of the item purchased from the merchant, based on the first data that is associated with the item and the demographic information associated with the user;
• determining, by the processor, a second health impact based on the level of activity and the demographic information associated with the user;
• at least one of:
• selecting, by the processor, an advertisement based on medical data, and at least one of the first health impact, the second health impact or the demographic information associated with the user;
• and
• presenting, by the processor, the advertisement to the user;
• providing, by the processor, at least one of a reimbursement or payment reduction associated with at least one of the medical data, the first health impact, the second health impact or the demographic information associated with the user;
• or
• providing, by the processor, a report about at least one of the medical data, the first health impact, the second health impact or the demographic information associated with the user.