Methods, systems and apparatus to generate market segmentation data with anonymous location data

An apparatus comprising:

• at least one memory;
• machine-readable instructions in the apparatus;
• and
• processor circuitry to execute the machine-readable instructions to:
• identify a first location associated with a mobile device based on first geographic indicators associated with the mobile device during a first time period of day, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day;
• identify a second location associated with the mobile device based on second geographic indicators associated with the mobile device during a second time period of day;
• associate the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators;
• and
• cause an identifier associated with the mobile device to be broadcast when the mobile device is located in the second location, the identifier to enable selection of an advertisement to be presented at the mobile device based on the consumer classification segment associated with the first location.

A non-transitory computer readable medium including instructions, which when executed, cause processor circuitry to at least:

• identify a first location associated with a mobile device based on first global positioning system (GPS) location data associated with the mobile device during a first time period of day, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day;
• identify a second location associated with the mobile device based on second GPS location data associated with the mobile device during a second time period of day;
• associate the mobile device with a consumer classification segment associated with the first location based on the first GPS location data;
• and
• cause an identifier associated with the mobile device to be broadcast when the mobile device is located in the second location, the identifier to enable selection of an advertisement for presentation at the mobile device based on the consumer classification segment associated with the first location.