US 11,769,167 B1Granted

Systems and methods for customizing the retail shopping experience on an individualized basis

AssigneeBambumeta, LLC

InventorsWilliam Esclusa, Patrick James Faiola, Fabio Morato

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Abstract

Disclosed is a dynamic price orchestration platform (“DPOP”) that creates dynamic item pricing for different users based on user profile data that is specific to each user, and pricing rules that specify different formulas and use different user profile data for the custom price computation for each item. The DPOP receives a request with an item identifier with a device identifier, obtains a user profile that is associated with the device identifier and that contains the user-specific data, and selects a pricing rule defined for the item identifier. The DPOP generates a dynamic price at which the particular item is offered to the user associated with the device identified by the device identifier based on the user profile data specified in pricing rule being provided as input to the pricing rule. The DPOP then adjusts the particular item price at a point-of-sale to the dynamic price.

Claims15

Dependent claims

A method comprising:

receiving, at a dynamic price orchestration platform (“DPOP”), a request comprising an item identifier with a device identifier from a user device in response to an activation of a scanner on the user device, wherein the item identifier identifies a particular item, and wherein the device identifier identifies the user device that issues the request;
obtaining, at the DPOP, a user profile that is associated with the device identifier, wherein the user profile comprises a plurality of data that is tracked from actions performed by the user device or a user associated with the user device;
selecting, by operation of the DPOP, a pricing rule that is defined for the item identifier, the pricing rule comprising executable code that dynamically sets a price for the particular item based on different weights attributed to a subset of data from the plurality of data in the user profile;
executing, by operation of the DPOP, the executable code of the pricing rule with the subset of data from the user profile provided as input, wherein executing the executable code comprises computing a dynamic price at which the particular item is offered to the user based on the different weights that are attributed to the subset of data according to the pricing rule;
modifying a display of the user device based on wireless messaging from the DPOP to the user device that causes the user device to present the dynamic price on the display;
generating, by operation of the DPOP, a block on a blockchain and a digital code that is encoded with a blockchain address of the block, wherein the block records the dynamic price, the item identifier, and the device identifier;
and
remotely controlling a point-of-sale (“POS”) device with one or more messages from the DPOP, wherein remotely controlling the POS device comprises:
accessing the block on the blockchain in response to receiving the blockchain address encoded in the digital code from the user device;
retrieving the dynamic price, the item identifier, and the device identifier from the block;
and
adjusting an original price of the particular item to the dynamic price in response to verifying the device identifier from the block matches a first identifier of the user device that provides the digital code to the POS device and further in response to verifying that the item identifier from the block is an item that is scanned at the POS device.

9 more elements

A dynamic price orchestration platform comprising:

one or more hardware processors configured to:
receive a request comprising an item identifier with a device identifier from a user device in response to an activation of a scanner on the user device, wherein the item identifier identifies a particular item, and wherein the device identifier identifies the user device that issues the request;
obtain a user profile that is associated with the device identifier, wherein the user profile comprises a plurality of data that is tracked from actions performed by the user device or a user associated with the user device;
select a pricing rule that is defined for the item identifier, the pricing rule comprising executable code that dynamically sets a price for the particular item based on different weights attributed to a subset of data from the plurality of data in the user profile;
execute the executable code of the pricing rule with the subset of data from the user profile provided as input, wherein executing the executable code comprises computing a dynamic price at which the particular item is offered to the user based on the different weights that are attributed to the subset of data according to the pricing rule;
modify a display of the user device based on wireless messaging issued to the user device that causes the user device to present the dynamic price on the display;
generate a block on a blockchain and a digital code that is encoded with a blockchain address of the block, wherein the block records the dynamic price, the item identifier, and the device identifier;
and
remotely control a point-of-sale (“POS”) device, wherein remotely controlling the POS device comprises:
accessing the block on the blockchain in response to receiving the blockchain address encoded in the digital code from the user device;
retrieving the dynamic price, the item identifier, and the device identifier from the block;
and
adjusting an original price of the particular item to the dynamic price in response to verifying the device identifier from the block matches a first identifier of the user device that provides the digital code to the POS device and further in response to verifying that the item identifier decoded from the block is an item that is scanned at the POS device.

10 more elements

A non-transitory computer-readable medium storing program instructions that, when executed by one or more hardware processors of a dynamic price orchestration platform, cause the dynamic price orchestration platform to perform operations comprising:

receiving a request comprising an item identifier with a device identifier from a user device in response to an activation of a scanner on the user device, wherein the item identifier identifies a particular item, and wherein the device identifier identifies the user device that issues the request;
obtaining a user profile that is associated with the device identifier, wherein the user profile comprises a plurality of data that is tracked from actions performed by the user device or a user associated with the user device;
selecting a pricing rule that is defined for the item identifier, the pricing rule comprising executable code that dynamically sets a price for the particular item based on different weights attributed to a subset of data from the plurality of data in the user profile;
executing the executable code of the pricing rule with the subset of the data from the user profile being provided as input to the pricing rule;
modifying a display of the user device based on wireless messaging issued to the user device that causes the user device to present the dynamic price on the display;
generating a block on a blockchain and a digital code that is encoded with a blockchain address of the block, wherein the block records the dynamic price, the item identifier, and the device identifier;
and
remotely controlling a point-of-sale (“POS”) device, wherein remotely controlling the POS device comprises:
accessing the block on the blockchain in response to receiving the blockchain address encoded in the digital code from the user device;
retrieving the dynamic price, the item identifier, and the device identifier from the block;
and
adjusting an original price of the particular item to the dynamic price in response to verifying the device identifier from the block matches a first identifier of the user device that provides the digital code to the POS device and further in response to verifying that the item identifier from the block is an item that is scanned at the POS device.

9 more elements

Dependencies are inferred from the claim text.