System and method for location-based individualized content and mobile wallet offers

A method for delivering unique mobile content to a user device via a machine-readable code comprising the steps of:

• a. scanning, by the user device, the machine-readable code and determining an identification of a user, the user device, or both;
• b. determining whether a unique mobile wallet certificate is associated with said user device by querying a content management server, and if no unique mobile wallet certificate is associated therewith, issuing a new unique mobile wallet certificate to the user device;
• c. collecting user data associated with the user device wherein the user device has an associated unique mobile wallet certificate;
• d. selecting, based on the user data and the unique mobile wallet certificate associated with the user device, unique mobile content stored in a database;
• e. providing, by the content management server, the unique mobile content via a uniform resource locator (URL) to the user device;
• f. receiving a user event occurrence input from the user device caused by sharing of the URL by the user by the user sending the URL to another user device, wherein the user event occurrence input defines an event occurrence that is unique to the unique mobile wallet certificate associated with the user device;
• g. in response to receiving the user event occurrence input, generating, by said content management server, a second URL corresponding to a new unique mobile content specifically for the user and providing the new unique mobile content to the user device;
• h. wherein the user device receives in-venue metrics via a third-party source selected from the group consisting of:
• an in-venue metrics application programming interface (API), a third-party metrics API, a ticket brokerage metrics API, and combinations thereof;
• and
• i. wherein said in-venue metrics are utilized as data or to modify the unique mobile content by generating a new URL and sending the new URL to the user device.