Digital content design system using baseline units to control arrangement and sizing of digital content

A system comprising:

• a baseline generation module implemented at least partially in hardware of at least one computing device to generate a number of baselines based at least in part on an available display area for a page in a user interface;
• a baseline unit calculation module implemented at least partially in hardware of the at least one computing device to calculate a baseline unit as a unit of measure set as a number of points based on a distance of an amount of separation between two of the baselines generated for the page that are adjacent, one to another;
• and
• a content display control module implemented at least partially in hardware of the at least one computing device to display an indication of a font size and control an amount of the font size defined in relation to the baseline unit as set as the number of points as the unit of measure.

A system comprising:

• means for identifying a number of baselines within a defined region in a user interface;
• means for calculating a baseline unit as a unit of measure, the baseline unit defined as a distance used to space adjacent baselines of the number of baselines, the calculating including setting the baseline unit as a number of points based on the distance between the adjacent baselines of the number of baselines;
• means for displaying an indication of a display characteristic in the user interface;
• means for receiving a user input via the indication in the user interface, the user input specifying an amount to set the display characteristic;
• means for setting the display characteristic based on the number of points defined using the baseline unit as the unit of measure;
• and
• means for controlling, automatically and without user intervention responsive to the user input, display of the amount of the display characteristic for digital content in the user interface using the baseline unit as the unit of measure.