Method and system for controlling and modifying driving behaviors

A mobile services control system for generating a score based on driving events and controlling distracting use of a controllable mobile device, comprising:

• an in-vehicle detection system configured to determine one or more characteristics of a vehicle indicative of the vehicle being operated by a user;
• and
• a computational equipment that is configured to generate the score based on a first input indicative of whether a controllable mobile device is within the vehicle when the vehicle is in operation, a second input comprising the one or more characteristics indicative of the vehicle being driven, and a third input indicative of one or more of a use of the controllable mobile device by the user, a use of the system that controls distracting use of the controllable mobile device, overriding the system, and events indicative of driving behaviors;
• wherein the computation equipment is configured to generate a reward based on the first input, the second input and the third input, wherein the reward includes one or more of a reward based on a location of the vehicle, a location of redemption based on the location of the vehicle, a redemption location provided to the user concurrently with the reward, and an expiration time for the reward.