Vehicle management system and vehicle management method

A vehicle management method being executed by a vehicle management system for managing renting of a vehicle while setting a parking lot as a delivery place from where a user starts use of the vehicle and to where the user returns the vehicle, the vehicle management method comprising:

• a vehicle position recognition step of recognizing a position of the vehicle;
• a vehicle use situation recognition step of recognizing that the user of the vehicle visits a predetermined area or a predetermined facility by the vehicle based on the position of the vehicle recognized by the vehicle position recognition step, the predetermined area or the predetermined facility being preliminary set as that dirt in a vehicle cabin of the vehicle is likely to occur;
• and
• a vehicle cleaning handling step of transmitting vehicle cleaning information about cleaning of the vehicle to at least either one of a user terminal and a maintenance management server at a timing when movement of the vehicle from the predetermined area or the predetermined facility is recognized based on the position of the vehicle recognized by the vehicle position recognition unit and setting of the parking lot as a destination of the vehicle by an automotive navigation system of the vehicle is recognized, and after a visit to the predetermined area or the predetermined facility by the user by the vehicle is recognized by the vehicle use situation recognition step, the user terminal being used by the user, the maintenance management server managing maintenance of the vehicle.