Systems and methods for applying privacy preferences of a user to an electronic search system

A system for applying privacy preferences of a user to an electronic search system, the system comprising:

• a storage device;
• and
• control circuitry configured to:
• determine whether a user elected to opt into a privacy policy;
• in response to determining that the user has not elected to opt into the privacy policy, use limited functionality of the electronic search system to select data items from a set of candidate data items to be transmitted using a first selection criteria, wherein the first selection criteria is not based on personal information of the user;
• in response to determining that the user has elected to opt into the privacy policy:
• access personal information of the user;
• and
• use full functionality of the electronic search system to select data items from the same set of candidate data items based at least in part on the accessed personal information about the user;
• and
• transmission circuitry configured to:
• transmit for display the selected data items.

A method for applying privacy preferences of a user to an electronic search system, the method comprising:

• determining, using processing circuitry, whether a user elected to opt out of a privacy policy;
• in response to determining that the user has elected to opt out of the privacy policy, using limited functionality of the electronic search system to select data items from a set of candidate data items to be transmitted using a first selection criteria, wherein the first selection criteria is not based on personal information of the user;
• in response to determining that the user has elected not to opt out of the privacy policy:
• accessing personal information of the user;
• and
• using full functionality search of the electronic search system to select data items from the same set of candidate data items based at least in part on the accessed personal information about the user;
• and
• transmitting for display, using transmission circuitry, the selected data items.

A system for applying privacy preferences of a user to an electronic search system, the system comprising:

• a storage device;
• and
• control circuitry configured to:
• determine whether a user elected to opt into a privacy policy;
• in response to determining that the user has elected to opt out of the privacy policy, use limited functionality of the electronic search system to select data items from a set of candidate data items to be transmitted using a first selection criteria, wherein the first selection criteria is not based on personal information of the user;
• in response to determining that the user has elected not to opt out of the privacy policy:
• access personal information of the user;
• and
• use full functionality search of the electronic search system to select data items from the same set of candidate data items based at least in part on the accessed personal information about the user;
• and
• transmission circuitry configured to:
• transmit for display the selected data items.