A non confectionery foodstuff comprising a material claimed claim comprising from 80% to 100% by weight based on total weight of the material of a processable, microbially released, flavor acceptable bran-like material, comprising the following parameters (i) the bran like material has a mean particle size by volume (Vol. MPS) of from 5 to 100 microns, (ii) the bran like material has a volume particle size distribution (Vol. PSD) having D90,3 less than or equal to 350 microns, and D50,3 less than or equal to 50 microns, and (iii) the bran like material has a mean particle sphericity as measured by a Smean of greater than or equal to 0.75, (iv) where processable denotes the bran-like material has an oil holding capacity (OHC) of from 0.7 to 1.5, (v) where microbially released denotes that the bran-like material satisfies the criteria that Samonella is not detected in a 25 g sample of the edible material;
- and (vi) where flavor acceptable denotes that the bran-like material has a lipase activity (LA) of less than or equal to 2 U/g, and a peroxidase activity (PA) of less than or equal to 2 U/g where a non confectionery foodstuff is other than a confectionery product confectionery product.