Text-messaging based coaching programs

A computer system comprising a processor and a memory storing instructions, execution of which by the processor causes the computer system to:

• generate a graphical user interface (GUI) including a graphical interaction component creation tool to enable a first user to provide user inputs that visually define a plurality of interaction components to define a message sequence that includes a plurality of messages for a second user, at least two of the plurality of interaction components each including one or more of the plurality of messages for the second user, each of the plurality of messages including at least one of:
• information for the second user or a prompt for a response from the second user;
• generate, by the interaction component creation tool in response to the user inputs, the interaction components, wherein each of the interaction components includes at least one of an entry link or an exit link, wherein for each interaction component the entry link if present is linked to a previous interaction component of the interaction components that precedes the interaction component in the message sequence, and the exit link if present is linked to a next interaction component of the interaction components which follows the interaction component in the message sequence;
• and
• link, by the interaction component creation tool, the interaction components to define the message sequence.

A computer system comprising a processor and a memory storing instructions, execution of which by the processor causes the computer system to:

• generate a graphical user interface (GUI) for enabling a first user to define a health-related campaign program, the GUI including an interaction component creation tool to enable the first user to specify a plurality of interaction components of a plurality of types based on user inputs, such that the plurality of interaction components respectively include a plurality of messages to be transmitted electronically to a plurality of second users to present to the plurality of second users at least one of:
• information related to the campaign program, or a request for a response,
• wherein the plurality of interaction components are represented as movable elements on a canvas of the GUI;
• generate, by the interaction component creation tool, the plurality of interaction components based on the user inputs, wherein each of the interaction components includes at least one of an entry link or an exit link, wherein for each interaction component the entry link if present specifies a previous interaction component that precedes the interaction component in a sequence, and the exit link if present specifies a next interaction component that follows the interaction component in the sequence,
• wherein an interaction component of a first type includes an exit link associated with a response from a second user of the plurality of second users, and an interaction component of a second type does not include an exit link associated with a response from the second user;
• and
• generate, by the interaction component creation tool and based on additional user inputs, a linkage flow between the plurality of interaction components by linking the movable elements on the canvas of the GUI.

A non-transitory machine-readable storage medium having instructions stored thereon, execution of which by a processor in a processing system causes the processing system to perform operations comprising:

• generating a graphical user interface (GUI) to enable a first user to provide user inputs that visually define a plurality of interaction components to define a message sequence that includes a plurality of messages to be sent to a second user, at least two of the plurality of interaction components each including one or more of the plurality of messages to be sent to the second user, each of the plurality of messages including at least one of:
• information for the second user or a prompt for a response from the second user;
• generating the interaction components, wherein each of the interaction components includes at least one of an entry link or an exit link, wherein for each interaction component the entry link if present is linked to a previous interaction component of the interaction components that precedes the interaction component in the message sequence, and the exit link if present is linked to a next interaction component of the interaction components which follows the interaction component in the message sequence;
• and
• linking the interaction components to define the message sequence.