Customization of CNAM information for calls placed to mobile devices

A system comprising:

• a computing device configured to:
• identify a call from a calling device to a mobile device;
• identify a calling device number associated with the calling device and a mobile device number associated with the mobile device;
• and
• append one of a plurality of caller identification names (CNAM) to the call based on the determination that the relationship exists between the calling device number and the mobile device number and based on a contextual category stored in memory and previously assigned to the mobile device as a context of a previously stored order assigned to a mobile device profile;
• wherein the database includes CNAMs which permits the called device to access the calling device number and identify the call as a particular entity based on the CNAMs assigned to the call.

A non-transitory computer readable storage medium configured to store one or more instructions that when executed by a processor cause the processor to perform:

• identifying a call from a calling device to a mobile device;
• identifying a calling device number associated with the calling device and a mobile device number associated with the mobile device;
• and
• appending, via the content delivery device, one of a plurality of caller identification names (CNAM) to the call based on the determination that the relationship exists between the calling device number and the mobile device number and based on a contextual category stored in memory and previously assigned to the mobile device as a context of a previously stored order assigned to a mobile device profile;
• wherein the database includes CNAMs which permits the called device to access the calling device number and identify the call as a particular entity based on the CNAMs assigned to the call.