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US 11,706,200 B2Granted
Tracking and analyses of content presentation
AssigneeComcast Cable Communications, LLC
InventorsDavid Mays, Jason Press
Life of this patent
Estimating the term…
Abstract
Systems and methods for providing services are disclosed. One aspect comprises authenticating a user associated with a first service, receiving a selection of a second service, generating an opaque identifier associated with the user and the first service, wherein the opaque identifier facilitates the anonymous collection of data relating to the second service. Another aspect can comprise transmitting the opaque identifier to the second service, and receiving data relating to the second service.
Claims20
A method comprising:
- receiving, by a content consumption data collection service, at least one message corresponding to presentation of content at a user device, wherein the at least one message comprises an identifier associated with the user device, and wherein the identifier is anonymous to the content consumption data collection service and transparent to a demographic data collection service;
- determining, based on the at least one message, data associated with the presentation of the content at the user device;
- determining, based on the identifier, demographic data associated with the user device;
- and
- generating, based on the demographic data and the data associated with the presentation of the content at the user device, ratings data associated with the presentation of the content.
2 more elements
A method comprising:
- receiving, by a content consumption data collection service, at least one message corresponding to content sent to a user device, wherein the at least one message comprises an indication of a presentation setting and an identifier associated with the user device, and wherein the identifier is anonymous to the content consumption data collection service and transparent to a demographic data collection service;
- determining, based on the presentation setting, a portion of the content presented at the user device;
- determining, based on the identifier, demographic data associated with the user device;
- and
- generating, based on the demographic data, ratings data associated with the portion of the content.
2 more elements
Dependencies are inferred from the claim text.