Identifying responsiveness of an entitty to messages via an online system in a content item identifying the entity
AssigneeMeta Platforms, Inc.
InventorDheeraj Kumar Singh
Life of this patent
Estimating the term…
Abstract
An online system allows users to exchange messages with other users, including entities such as businesses. The online system determines a metric describing measure of an entity's responsiveness to messages received via the online system based on a number of messages to which the entity responds and times for the entity to respond to messages. The online system displays an indication of the metric for an entity in connection with content identifying the entity. For example, the indication is displayed in conjunction with a content item identifying the entity, such as a content item including a link to initiate communication of a message to the entity.
Claims22
A method comprising:
- receiving, at an online system, messages from sending users of the online system to a receiving user of the online system;
- storing times for the messages;
- receiving, at the online system, reply messages from the receiving user in response to messages from at least a set of the sending users;
- storing times for the reply messages from the receiving user;
- determining one or more response times to messages from one or more sending users for which the online system received a reply message based on stored times for the messages for which the online system received the reply message and stored times for corresponding reply messages;
- determining a responsiveness metric for the receiving user from the determined response times;
- receiving a content item from the receiving user at the online system, the content item including a link that, when selected, displays a messaging interface configured to receive one or more messages for the receiving user, wherein the content item further includes a bid amount specifying an amount of compensation the online system receives from the receiving user in response to the viewing user selecting the link included in the content item;
- displaying the content item to a viewing user;
- displaying a visual indication of the responsiveness metric for the receiving user in conjunction with the content item;
- receiving a second content item from the receiving user at the online system;
- responsive to determining that the responsiveness metric for the receiving user is equal to or exceeds a threshold value, displaying a visual indication in the second content item;
- and
- responsive to determining that the responsiveness metric for the receiving user is less than the threshold value, withholding display of the visual indication in the second content item.
A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:
- receive, at an online system, messages from sending users of the online system to a receiving user of the online system;
- storing times for the messages;
- receive, at the online system, reply messages from the receiving user in response to messages from at least a set of the sending users;
- storing times for the reply messages from the receiving user;
- determine one or more response times to messages from one or more sending users for which the online system received a reply message based on stored times for the messages for which the online system received the reply message and stored times for corresponding reply messages;
- determine a responsiveness metric for the receiving user from the determined response times;
- receive a content item from the receiving user at the online system, the content item including a link that, when selected, displays a messaging interface configured to receive one or more messages for the receiving user, wherein the content item further includes a bid amount specifying an amount of compensation the online system receives from the receiving user in response to the viewing user selecting the link included in the content item;
- display the content item to a viewing user;
- display a visual indication of the responsiveness metric for the receiving user in conjunction with the content item;
- receive a second content item from the receiving user at the online system;
- responsive to determining that the responsiveness metric for the receiving user is equal to or exceeds a threshold value, display a visual indication in the second content item;
- and
- responsive to determining that the responsiveness metric for the receiving user is less than the threshold value, withhold display of the visual indication in the second content item.
The computer program product 13, wherein a time for a message comprises a timestamp included in the message.
Dependencies are inferred from the claim text.