Back to results
US 11,700,421 B2Granted
Methods and apparatus to determine engagement levels of audience members
AssigneeThe Nielsen Company (US), LLC
InventorAlejandro Terrazas
Life of this patent
Estimating the term…
Abstract
Methods and apparatus to determine engagement levels of audience members are disclosed. An example apparatus includes means for detecting whether an environment associated with a first device includes a second device with a display that is illuminated. The example apparatus also includes means for calculating an engagement of a user with respect to the first device based on a proximity between the user and the illuminated display.
Claims18
An apparatus, comprising:
- means for detecting whether an environment associated with a first device includes a second device with a display that is illuminated, the means for detecting including:
- means for analyzing image data of the environment to determine whether the environment includes the second device with the display that is illuminated, the second device different from the first device, the image data to be captured with a sensor;
- and
- means for identifying a type of the second device based on the image data;
- and
- means for calculating an engagement of a user with respect to the first device based on a proximity between the user and the illuminated display.
3 more elements
An apparatus, comprising:
- means for sensing image data depicting an environment in which media is to be presented by a first media device;
- means for analyzing the image data to determine whether the environment includes a second media device emanating a glow, the image data captured with a means for sensing;
- and
- means for calculating an engagement for a person in the environment with respect to the first media device, the means for calculating to determine the engagement based on a distance between the person and the second media device emanating the glow.
1 more element
An apparatus, comprising:
- means for analyzing image data representative of an environment in which an audience is exposed to media presented by a first media presentation device to determine whether the environment includes a glow emanating from a second media presentation device;
- and
- means for calculating an engagement for a person in the environment with respect to the first media presentation device based on a presence of the glow, the means for calculating to determine a distance between the glow and the person.
Dependencies are inferred from the claim text.