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AssigneeThe Nielsen Company (US), LLC
InventorsJonathan Sullivan, Peter Lipa, Michael Sheppard, Alejandro Terrazas
Estimating the term…
Methods and apparatus to estimate demographics of a household are disclosed. An example method to determine demographics for non-panelist households includes calculating a first demographic constraint average and a second demographic constraint average based on a first demographic distribution of a first tuning event of a household and a second demographic distribution of a second tuning event of the household. The household is a non-panelist household. The example method also includes, based on the first demographic constraint average, determining a first likelihood of the household being associated with a first demographic constraint. The example method also includes, based on the second demographic constraint average, determining a second likelihood of the household being associated with a second demographic constraint. The example method also includes estimating a household characteristic of the household based on the first likelihood and the second likelihood.
A method to determine demographics for a non-panelist household, the method comprising:
An apparatus comprising:
At least one non-transitory computer readable medium comprising instructions that, when executed, ca use programmable circuitry to at least:
Dependencies are inferred from the claim text.