Display device for generating multimedia content, and operation method of the display device

A display apparatus for generating multimedia content, the display apparatus comprising:

• a display;
• a memory storing one or more instructions;
• and
• a processor configured to execute the one or more instructions stored in the memory,
• wherein the processor is configured to:
• obtain genre information and emotion information of the multimedia content;
• generate plot information of the multimedia content based on the genre information and emotion information of the multimedia content by using a first artificial intelligence (AI) model;
• generate sequence information based on one or more sequences of the multimedia content corresponding to the plot information by using a second (AI) model;
• generate scene information based on the sequence information by using a third AI model;
• generate the multimedia content based on the scene information;
• and
• control the display to output the multimedia content.