System and method for data enrichment for requests for advertising on mobile devices
AssigneeZeta Global Corp.
InventorsHowie Schwartz, Keith Petri
Life of this patent
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Abstract
A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
Claims14
A method for providing enriched requests for advertising opportunities to marketers, wherein advertisements reach at least one of a plurality of mobile internet enabled devices, the method comprising:
- receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to an advertising opportunity on the at least one of the plurality of mobile internet enabled devices;
- using a data enrichment server to analyze and index attribute data associated with the at least one of the plurality of mobile internet enabled devices, the attribute data comprising information relative to a plurality of publisher attributes and including data points associated with a plurality of mobile applications;
- mapping the plurality of mobile applications to identify and match mobile applications occurring between multiple application stores;
- appending the attribute data to the request for advertising content;
- and
- presenting the request for advertisement content with the appended attribute data to at least one marketer server.
A data enrichment system configured to provide enriched requests for advertising opportunities, the system comprising:
- a network in communication with at least one of a plurality of mobile internet enabled devices, and at least one of a plurality of publisher servers, wherein the at least one of the plurality of publisher servers is configured to provide advertisement content to the at least one of the plurality of internet enabled devices, the network further in communication with at least one of a plurality of marketer servers;
- and
- a data enrichment server, wherein the data enrichment server is configured to:
- process a request for advertising content from the at least one publisher server, wherein the request for advertising content is generated in response to an advertising opportunity on the at least one mobile internet enabled device;
- analyze and index attribute data associated with the at least one mobile internet enabled device, the attribute data comprising information relative to a plurality of publisher attributes and including data points associated with a plurality of mobile applications;
- map the plurality of mobile applications to identify and match mobile applications occurring between multiple application stores;
- append the attribute data to the request for advertising content;
- and
- present the request for advertisement content with the appended attribute data to at least one marketer server.
Dependencies are inferred from the claim text.