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US 11,699,170 B2Granted
Electronically generated promotional structure deployment
AssigneeFabfitfun, Inc.
InventorsJulian Van Erlach, Andreas Andrea
Life of this patent
Estimating the term…
Abstract
A system, method, and computer program product for implementing electronically generated promotion deployment is provided. The method includes receiving electronic data comprising shipment identification for a shipment of an item from a shipping client to a recipient. Specialized programable software code is generated and a resulting profile is generated for the recipient. A visible promotional structure associated with a package comprising the shipment is generated and presented during delivery of the package. Generating the visible promotional structure may include generating a physical structure or a digital structure.
Claims18
A server of a freight carrier entity comprising a processor coupled to a computer-readable memory unit, the memory unit comprising instructions that when executed by the processor implements an electronically generated promotion configuration and deployment method comprising:
- receiving from a shipping client hardware system located external to said server of said freight carrier entity, by said processor, electronic data comprising shipment identification data for a shipment of at least one item from at least one shipping client of said freight carrier entity to at least one recipient and a recipient name and address for said at least one recipient;
- generating, by said processor, at least one demographic profile of said least one recipient of said at least one item, wherein said at least one demographic profile comprises one or more items selected from the group consisting of a category of purchases by said at least one recipient, a frequency of purchases by said at least one recipient, a value of purchases by said at least one recipient, an estimated home value of said at least one recipient, an estimated income of said at least one recipient, address data of said at least one recipient, time series and rate of change data associated with said at least one recipient, responses by said at least one recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by said at least one recipient, responses by said at least one recipient to previous freight carrier digital promotions unrelated to current package shipments, and combinations thereof;
- receiving, by the processor from an additional shipping client hardware system located external to the server of the freight carrier entity, promotional attributes of a promotion;
- matching, by the processor, the received promotional attributes to the at least one recipient;
- in response to an analysis of the demographic profile of the at least one recipient, cross referencing the received promotional attributes to at least one package comprising the at least one item being shipped, wherein said cross referencing the received promotional attributes to the at least one package comprises matching demographic profiles of further recipients of pending delivery packages to additional demographic profiles selected by at least one promotional entity system from at least one further shipping client hardware system, and wherein the at least one promotional entity system is located external to the server of the freight carrier entity and external to both the additional shipping client hardware system and the at least one further shipping client hardware system;
- in response to said matching the promotional attributes of the promotion to the at least one recipient:
- (i) receiving, by the processor from the additional shipping client hardware system, at least one visible promotional structure pertaining to the matched promotional attributes and generated by the additional shipping client hardware system;
- and
- (ii) embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of the at last one package being shipped, an email, and a Short Messaging Service (SMS) text message;
- and
- deploying, by said processor to said at least one recipient, said at least one visible promotional structure by presenting the communication to said at least one recipient via a hardware and software user interface.
8 more elements
An electronically generated promotion configuration and deployment method comprising:
- receiving, by a processor of a server of a freight carrier entity from a shipping client hardware system located external to said server of said freight carrier entity, electronic data comprising shipment identification data for a shipment of at least one item from at least one shipping client of said freight carrier entity to at least one recipient and a recipient name and address for said at least one recipient;
- generating, by said processor code, at least one demographic profile of aid least one recipient of said at least one item, wherein said at least one demographic profile comprises one or more items selected from the group consisting of a category of purchases by said at least one recipient, a frequency of purchases by said at least one recipient, a value of purchases by said at least one recipient, an estimated home value of said at least one recipient, an estimated income of said at least one recipient, address data of said at least one recipient, time series and rate of change data associated with said at least one recipient, responses by said at least one recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by said at least one recipient, responses by said at least one recipient to previous freight carrier digital promotions unrelated to current package shipments, and combinations thereof;
- receiving, by the processor from an additional shipping client hardware system located external to the server of the freight carrier entity, promotional attributes of a promotion;
- matching, by the processor, the received promotional attributes to the at least one recipient;
- in response to an analysis of the demographic profile of the at least one recipient, cross referencing the received promotional attributes to at least one package comprising the at least one item being shipped, wherein said cross referencing the received promotional attributes to the at least one package comprises matching demographic profiles of further recipients of pending delivery packages to additional demographic profiles selected by at least one promotional entity system from at least one further shipping client hardware system, and wherein the at least one promotional entity system is located external to the server of the freight carrier entity and external to both the additional shipping client hardware system and the at least one further shipping client hardware system;
- in response to said matching the promotional attributes of the promotion to the at least one recipient:
- (i) receiving, by the processor from the additional shipping client hardware system, at least one visible promotional structure pertaining to the matched promotional attributes and generated by the additional shipping client hardware system;
- and
- (ii) embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of the at last one package being shipped, an email, and a Short Messaging Service (SMS) text message;
- and
- deploying, by said processor to said at least one recipient, said at least one visible promotional structure by presenting the communication to said at least one recipient via a hardware and software user interface.
8 more elements
A computer program product, comprising a computer readable hardware storage device storing a computer readable program code, said hardware storage device not being a transitory signal, said computer readable program code comprising an algorithm that when executed by a processor of a server of a freight carrier entity implements an electronically generated promotion configuration and deployment method, said method comprising:
- receiving from a shipping client hardware system located external to said server of said freight carrier entity, by said processor, electronic data comprising shipment identification data for a shipment of at least one item from at least one shipping client of said freight carrier to at least one recipient and a recipient name and address for said at least one recipient;
- generating, by said processor, at least one demographic profile of said least one recipient of said at least one item, wherein said at least one demographic profile comprises one or more items selected from the group consisting of a category of purchases by said at least one recipient, a frequency of purchases by said at least one recipient, a value of purchases by said at least one recipient, an estimated home value of said at least one recipient, an estimated income of said at least one recipient, address data of said at least one recipient, time series and rate of change data associated with said at least one recipient, responses by said at least one recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by said at least one recipient, responses by said at least one recipient to previous freight carrier digital promotions unrelated to current package shipments, and combinations thereof;
- receiving, by the processor from an additional shipping client hardware system located external to the server of the freight carrier entity, promotional attributes of a promotion;
- matching, by the processor, the received promotional attributes to the at least one recipient;
- in response to an analysis of the demographic profile of the at least one recipient, cross referencing the received promotional attributes to at least one package comprising the at least one item being shipped, wherein said cross referencing the received promotional attributes to the at least one package comprises matching demographic profiles of further recipients of pending delivery packages to additional demographic profiles selected by at least one promotional entity system from at least one further shipping client hardware system, and wherein the at least one promotional entity system is located external to the server of the freight carrier entity and external to both the additional shipping client hardware system and the at least one further shipping client hardware system;
- in response to said matching the promotional attributes of the promotion to the at least one recipient:
- (i) receiving, by the processor from the additional shipping client hardware system, at least one visible promotional structure pertaining to the matched promotional attributes and generated by the additional shipping client hardware system;
- and
- (ii) embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of the at last one package being shipped, an email, and a Short Messaging Service (SMS) text message;
- and
- deploying, by said processor to said at least one recipient, said at least one visible promotional structure by presenting the communication to said at least one recipient via a hardware and software user interface.
8 more elements
Dependencies are inferred from the claim text.