Visual content optimization system using artificial intelligence (AI) based design generation and validation

A method for providing visual content optimization, comprising:

• identifying, at a processor in communication with one or more data stores and one or more servers of a network, a plurality of discrete design elements from a first design or graphical layout of received data;
• creating, by the processor, a new design or graphical layout based on the plurality of discrete design elements and at least one priority parameter associated with each of the plurality of discrete design elements;
• evaluating, by the processor, the new design or graphical layout based on an evaluation technique, wherein the evaluation technique comprises a scan path evaluation that sorts the plurality of discrete design elements based on scores that represent likelihoods of the plurality of discrete design elements being seen first by a viewer;
• and a visual attention prediction using at least one of artificial intelligence (AI), machine learning (ML), or a neural network (NN);
• and
• selecting, by the processor, the new design or graphical layout based on a selection technique for presentation at a user device or publishable medium.

A non-transitory computer-readable storage medium storing instructions, which when executed by a processor cause the processor to:

• identify a plurality of discrete design elements from a first design or graphical layout of received data;
• create a new design or graphical layout based on the plurality of discrete design elements and at least one priority parameter associated with each of the plurality of discrete design elements;
• evaluate the new design or graphical layout based on an evaluation technique, wherein the evaluation technique comprises a scan path evaluation that sorts the plurality of discrete design elements based on a likelihood of being seen first by a viewer;
• and an artificial-intelligence-based model predicting a most visually appealing design;
• select the new design or graphical layout based on a selection technique;
• and
• transmit the new design or graphical layout for presentation at a user device or publishable medium.