Unobtrusive systems and methods for collecting, processing and securing information transmitted over a network
AssigneeDataTrendz, LLC
InventorKenneth Tola
Life of this patent
Estimating the term…
Abstract
The present disclosure relates to systems for “cookieless” tracking across a wide range of websites and mobile applications. The systems do not involve the use of tracking pixels or code on individual webs pages and associated web or other servers and may be achieved through use of a single URL for tracking a user across multiple websites while a browser session is initiated. Methods of enhanced tracking of user activity without requiring cookies or tracking pixels are also described herein.
Claims18
A system for establishing primary node placement for collecting and storing information, comprising:
- a network comprising a plurality of nodes;
- a primary node connected to the network that is capable of intercepting and transmitting information between a user device and a target site located on the network, and the primary node is configured to:
- receive a published request for communication with the target site from the user device;
- send an original transmission to the target site, wherein the original transmission is based on the published request received from the user device;
- receive a return transmission from the target site;
- send the return transmission to the user device;
- wherein the primary node is capable of storing, at least temporarily, the original and return transmissions into a logical memory location;
- and
- wherein the original and return transmissions are devoid of cookies and tracking pixels.
A system for exchanging information between an originator and a responder, comprising:
- a network;
- a data collection system connected to the network;
- a primary node connected to the network that is capable of transmitting information to the data collection system;
- wherein the data collection system is configured to collect and manage all transmissions sent to and from the originator and the responder, and wherein the data collection system is further configured to;
- receive a published request for transmission of data from the responder;
- modify the published request;
- store the modified published request;
- send a transmission to the responder with the modified published request;
- receive a return transmission from the responder;
- modify the return transmission to remove any cookies or tracking pixels;
- and
- send the return transmission to the originator.
Dependencies are inferred from the claim text.