Smart movable closure system for cooling cabinet

A method for generating advertisement content on a display screen affixed to a movable door attached to a retail product container, the method comprising:

• displaying a first advertisement on the display screen of a first retail product container;
• detecting a human form of a customer within a predetermined distance from the first retail product container;
• in response to the detecting, instructing the first retail product container to terminate the first advertisement and to display on the display screen a planogram of products located in an internal storage volume of the first retail product container,
• wherein the products located in the internal storage volume of the first retail product container are blocked from view by the movable door;
• receiving first sensor information indicating that the customer is within the predetermined distance from the first retail product container, wherein the first sensor information comprises eye movement information of the customer;
• determining, from the received first sensor information, customer information about the customer;
• generating, based on the customer information, a selected advertisement that is appropriate for the customer;
• instructing, based on the customer information, the first retail product container to display the selected advertisement on a first display;
• and
• determining, based on the eye movement information, a success measure of the selected advertisement.

One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause the one or more processors to perform steps comprising:

• establishing communications with a first retail product container over a communications channel, wherein the first retail product container comprises:
• an internal storage volume;
• a movable door blocking a view of the internal storage volume;
• a first display affixed to the movable door, wherein the first display is configured to display at least a planogram of the internal storage volume;
• and
• a customer detector, wherein the customer detector is configured to detect a customer and receive sensor information associated the customer;
• instructing the first retail product container to display a full screen advertisement on the first display;
• receiving, from the first retail product container, an indication, via the customer detector, of a detection of a customer within a first predetermined distance from the first retail product container;
• instructing the first retail product container to terminate the full screen advertisement and to display a planogram of products located in the internal storage volume after receiving the indication;
• receiving, from the first retail product container and via the customer detector, first sensor information indicating that the customer is within the first predetermined distance from the first retail product container, wherein the first sensor information comprises eye movement information of the customer;
• determining, from the received first sensor information, customer information about the customer;
• generating, based on the customer information, a selected advertisement that is appropriate for the customer;
• instructing, based on the customer information, the first retail product container to display the selected advertisement on the first display;
• and
• determining, based on the eye movement information, a success measure of the selected advertisement.