Apparatus and method for allocating media content slots across disparate media supply channel systems

A device, comprising:

• a processing system including a processor;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
• estimating a viewership size associated with a media distribution arrangement responsive to receiving first information defining a target description for the media distribution arrangement, wherein the estimating comprises:
• receiving media delivery information for media displayed on a plurality of incompatible media networks,
• normalizing the media delivery information to a common media display format, and
• estimating the viewership size based on viewership data having the common media display format, resulting in an estimated viewership size;
• providing to a media procurement equipment of media distribution services the estimated viewership size, where the estimated viewership size includes potential viewers of media content to be communicated to viewer equipment over a plurality of media networks, wherein the providing of the estimated viewership size comprises receiving first data about viewer characteristics of first viewers of a first media content, and wherein the receiving of the first data about viewer characteristics of the first viewers of the first media content comprises:
• receiving addressable viewership information of at least one media presentation system associated with viewer premises, receiving connected viewership information of a plurality of media devices, each respective media device of the plurality of media devices being associated with an internet protocol address for delivery of media content, and receiving linear viewership information based on viewership by a panel of viewers;
• mapping the addressable viewership information to the common media display format;
• mapping the connected viewership information to the common media display format;
• and
• mapping the linear viewership information to the common media display format.

A method, comprising:

• receiving, by a processing system including a processor, a target description from a media procurement system, the target description including information to procure media content slots provided by one or more media publishing systems of a plurality of media publishing systems;
• receiving, by the processing system, first viewership data associated with a viewership of media content presentations that include at least one procurable media content slot;
• generating, by the processing system, according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot;
• providing, by the processing system, the estimated viewership size to the media procurement system, wherein the providing of the estimated viewership size comprises receiving data about viewer characteristics of first viewers of a first media content, and wherein the receiving of the data about viewer characteristics of the first viewers of the first media content comprises:
• receiving addressable viewership information of a plurality of media presentation systems associated with viewer premises, receiving connected viewership information of at least one media device, each respective media device of the at least one media device being associated with an internet protocol address for delivery of media content, and receiving linear viewership information based on viewership by a panel of viewers;
• mapping, by the processing system, the addressable viewership information to a common media display format;
• mapping, by the processing system, the connected viewership information to the common media display format;
• and
• mapping, by the processing system, the linear viewership information to the common media display format.